CERTIFIED FINANCIAL PLANNER™ (CFP®)

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CERTIFIED FINANCIAL PLANNER™ certification is a widely recognized designation in the financial services industry. CFP® professionals meet rigorous education, training and ethical standards, and are committed to serving their clients' best interests today to prepare them for a more secure tomorrow.

With our CERTIFIED FINANCIAL PLANNER™ (CFP®) background, we provide our clients with a comprehensive approach to wealth management consistent with their goals, keep them informed about their money, and provide these services in a first class environment. 

Comprehensive wealth is more than investments. The four cornerstones of wealth are:
  1. Investments
  2. Liability Management
  3. Risk Management
  4. Trust & Estate Planning
We have expert training in order to help you build, manage, protect, and transition your wealth.

Five Star Professional

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Pharos Financial Advisors is delighted to announce that Steve Berman, Financial Advisor, has been named a 2023 Forbes Best-In-State Wealth Advisor and a 2023 Five Star Wealth Manager! Congratulations Steve!

Five Star Professional conducts market research to define and promote professional excellence in the professions we serve. The Five Star designation assists consumers in selecting a service professional based on an objective research methodology tailored to the specific profession.

Five Star Professional joins forces with local and national media partners to publish our research to consumers and promote Five Star-designated professionals in more than 45 markets across the United States.

Five Star Professional was founded in 2003 and is based in Eagan, Minnesota.

Steven Berman, Financial Advisor was recognized as a Five Star Wealth Manager for 2013-2022
The Five Star Wealth Manager award was issued on 7/1/2022 by Five Star Professional (FSP) for the time period 10/25/2021 through 4/22/2022. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria – required: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Actively licensed as a registered investment adviser or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP’s consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP’s consumer complaint process; feedback may not be representative of any one client’s experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria – considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager’s future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients’ assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. 1685 Cleveland-area wealth managers were considered for the award; 51 (3 percent of candidates) were named 2022 Five Star Wealth Managers. Visit www.fivestarprofessional.com. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.

Award issued on 7/1/21 by Five Star Professional (FSP) for the time period 07/6/2020 through 05/14/2021. 1692 Cleveland-area wealth managers were considered for the award; 48 (3% of candidates) were named 2021 Five Star Wealth Managers.

This award was issued on 3/1/20 by Five Star Professional (FSP) for the time period 05/13/2019 through 01/24/2020. 1548 Cleveland-area wealth managers were considered for the award; 62 (4% of candidates) were named 2020 Five Star Wealth Managers.

This award was issued on 2/1/19 by Five Star Professional (FSP) for the time period 05/16/2018 through 12/7/2018. 1558 Cleveland-area wealth managers were considered for the award; 71 (5% of candidates) were named 2019 Five Star Wealth Managers.

This award was issued on 2/1/18 by Five Star Professional (FSP) for the time period 05/22/2017 through 12/12/2017. 1437 Cleveland-area wealth managers were considered for the award; 53 (4% of candidates) were named 2018 Five Star Wealth Managers.

This award was issued on 1/1/17 by Five Star Professional (FSP) for the time period 04/26/2016 through 12/27/2016. 872 Cleveland-area wealth managers were considered for the award; 117 (13% of candidates) were named 2017 Five Star Wealth Managers.

This award was issued on 1/1/16 by Five Star Professional (FSP) for the time period 07/27/2015 through 12/31/2015. 828 Cleveland-area wealth managers were considered for the award; 123 (15% of candidates) were named 2016 Five Star Wealth Managers.

This award was issued on 2/1/15 by Five Star Professional (FSP) for the time period 07/27/2014 through 12/31/2014. 1595 Cleveland-area wealth managers were considered for the award; 130 (8% of candidates) were named 2015 Five Star Wealth Managers.

This award was issued on 2/1/14 by Five Star Professional (FSP) for the time period 07/27/2013 through 12/31/2013. 1838 Cleveland-area wealth managers were considered for the award; 151 (8% of candidates) were named 2014 Five Star Wealth Managers.

This award was issued on 2/1/13 by Five Star Professional (FSP) for the time period 07/27/2012 through 12/31/2012. 1485 Cleveland-area wealth managers were considered for the award; 169 (11% of candidates) were named 2013 Five Star Wealth Managers.

Forbes Best-in-State Wealth Advisors

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The Forbes Best-in-State Wealth Advisors rating algorithm is based on the previous year’s industry experience, interviews, compliance records, assets under management revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. Fee paid for use of logo.

This award was issued on 07/01/2023 by Five Star Professional (FSP) for the time period 10/10/2022 through 05/05/2023. Fee paid for use of logo. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 1,721 Cleveland-area wealth managers were considered for the award; 52 (3% of candidates) were named 2023 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2022: 1685, 51, 3%, 7/1/22, 10/25/21 - 4/22/22; 2021: 1692, 48, 3%, 7/1/21, 7/6/20 - 5/14/21; 2020: 1548, 62, 4%, 3/1/20, 5/13/19 - 1/24/20; 2019: 1558, 71, 5%, 2/1/19, 5/16/18 - 12/7/18; 2018: 1437, 53, 4%, 2/1/18, 5/22/17 - 12/12/17; 2017: 872, 117, 13%, 1/1/17, 4/26/16 - 12/27/16; 2016: 828, 123, 15%, 1/1/16, 7/27/15 - 12/31/15; 2015: 1595, 130, 8%, 2/1/15, 7/27/14 - 12/31/14; 2014: 1838, 151, 8%, 2/1/14, 7/27/13 - 12/31/13; 2013: 1485, 169, 11%, 2/1/13, 7/27/12 - 12/31/12. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria-required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria-considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance . Wealth Managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.